There is growing realisation that interventions to encourage the re-engineering of individual products (or infrastructure) – or to incrementally modify the consumption behaviour of end-users – are likely to be ineffectual, inadequate and create a myriad of unintended consequences. This is true not only from the position of reducing GHG emissions and reducing the pressure on the natural world, but also with respect to addressing other major challenges such as the effective disposal of waste and stopping exposure to hazardous materials.
There is an opportunity to increase all levels of performance via the integration of current and proven technologies at the nexus of hard and soft systems where feedback loops can become dominant to create system optimisation. It follows this action accelerates:
1) Emissions and waste reduction.
2) Reduction in virgin material input
3) Reduction in impact
4) Improves supply and price volatility
5) Improves value chain security and performance
6) Generates recoverable and added value of waste through creating a secondary symbiotic marketplace.
“Sometimes it’s not about things but the relationship between things”